Are you interested in marketing a product or service but don’t know what to do to get started? If this sounds like you, Facebook is an easy way to get started. It is a great platform that could allow you access to a large number of people. The following information will give you a head start if you think this type of marketing could be right for you.
Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!
Make sure that all content you publish online is at least linked to from your Facebook. For example, link your blog to your Facebook so that a summary of every post appears automatically on your page. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.
When you utilize Facebook Offers, you are able to promote freebies and contests you’re running on your site. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.
When someone sends you a message or comments on your page, reply to it. Begin your answer by thanking them for contacting you; then, provide the information they require. Share links to your site or FAQs page to help answer common questions.
Treat your old customers well. New customers and clients are wonderful, but it is important to keep the people who are loyal to you. Respect and reward your audience as much as you can. By keeping your followers feeling respected and happy, you will engage them and earn more loyalty for your brand.
You need to know when you should post about your products on your page. By doing this, you’ll be able to gain the attention of people who may not know about your page. You want this to be positive attention. If you have something good to say you can post on other pages. You don’t ever want to be guilty of spamming.
When marketing with Facebook, your whole intent is to boost sales. To keep you on track, set short term sales goals. Getting people to become a fan is a good thing, but ultimately, you want sales. When you’re not getting results, change your strategy.
Allow interested parties to sign up via your Facebook page. If you give them a free product or coupon for liking your page, they will be more interested. Offer something valuable in return for signing up, or create a sweepstakes which requires that information for entry.
While Facebook is one avenue to pursue, it is not the only social media marketing opportunity out there. While Facebook is wildly popular, each demographic has its preferred social site. If you have a specific audience in mind, take the time to see which social media sites they frequent the most.
Ask your fans to get involved in various decisions related to your company or brand. You make people feel important when you keep them involved. Empowering them to make decisions is a great way to involve your community. A good idea is that asking them what they like to read on your blog.
As you can see, with a little effort, a Facebook marketing campaign can reap big rewards. The things you have learned in this piece will surely help you get things going. When you see profits increasing, you’ll be pleased with your results.