When a business owner first sets up an e-mail marketing campaign, he or she may unknowingly breach established standards of etiquette. There is a right way to be professional with your marketing via email and keep clients happy. Continue on for some great marketing via email tips on proper etiquette.
Only send emails to those who have requested them. Sending emails to people who have never heard of you or what you have to sell is spam. They won’t know who you are, and they won’t care what you’re selling. They may just delete your message; what a waste of time!
Be sure that each person on your mailing list has granted you permission to send them emails. If you fail to do this, customers who did not agree to receive your emails may report your company for sending spam, and you are more than likely to lose their business.
Keep your customers interested in your emails by offering promotions. This form of email marketing not only gives your readers a real value for their participation, but also encourages them to refer friends. You can grow your email list by offering a referral program.
Test email formats. Be sure to always include any important information near the top of the emails. You should however experiment with various formats in order to identify which format elicits the most responses. After you’ve found a format that works, implement it in all your emails. This will help your customers know what to expect from you and know where to look for the information they want to read more about.
You need permission from your readers if you’re going to start sending them emails. Spam emails will diminish your credibility within your customer base. You could lose customers and get reported for sending unwanted emails.
It is smart to allow interested parties to double opt-in before receiving emails. While it may seem cumbersome, it solidifies their interest in your emails, and will prevent any issues with spam issues and complaints.
In general, do not send important marketing email on or around major holidays. Most people will be busy celebrating and will not check their emails until they go back to work. Of course, there are always exceptions. Perhaps you want to target a Black Friday deal or a Cyber Monday special.
You need to get your customers’ permission in order to send them any correspondence by email. If you don’t have permission, people will not trust you and you will build a bad reputation. You may also find yourself blacklisted by some ISPs, making even bigger problems for the campaign and business.
As time passes, smartphones will become the medium that your subscribers use to read your emails. Devices like these have much smaller screens and less work space. Be certain that all of your mailings can be read on small, phone-sized screens.
It is crucial that the owner of a business follows certain email marketing guidelines. You will lose customers if you don’t use common courtesy. The advice set forth in this article will keep your customers happy and not annoyed.