Marketing with Facebook interests lots of folks, given the popular nature of social media platforms. Knowing how to effectively use this tool is important. Keep reading for some great tips on the subject.
Reply to everything written about your company, be it on your page’s wall or elsewhere on Facebook. Take a look at your wall daily, and pay attention if someone tags you in a post. Make sure to respond to both positive and negative feedback.
When you publish something on your website or other social media accounts, link to it from your Facebook page. If your company uses a blog, post a link and summary of each blog post to your Facebook page. Also, use your Twitter page to link up to Facebook.
Facebook Offers lets you provide freebies or host contests easily. You only need to post the offer and then change it to Promoted Post on your wall. If the offer is extra special, you can promote it to people that aren’t fans as well.
Always take the time to answer any questions and address any comments made to you through Facebook. Try to answer their question with a helpful answer, and thank that person for contacting you. Sharing a link to another page that has the right information is an appropriate way to give a good answer.
Make sure to build a fan base when marketing on Facebook. Having an excess of 5,000 fans is best. Once you gain a large following, you marketing efforts will become much easier.
Offer an exclusive coupon, sample or great deal for those who “like” your page. Likes can get your Facebook page a lot of new attention. Try to give a way free items if they are going to ‘like’ your Facebook page. It could be a sweepstakes prize or something offered to everyone. If they know they can get something they want, they will like it without hesitation.
Be sure that you’re making posts that have value. In other words, you need to share content that people find interesting or posts that have something in them that people can use. Try to include news about interesting products or services as well that you’re offering. Avoid trying to oversell your products, or your subscribers will tire of the constant advertising.
Make sure that a group is established for your business. This can be a one stop shop, a place where you can field questions and where customers can chat with each other. Also, you can use this as a platform for revealing deals. You’ll build a personal relationship with your fans this way.
Ask followers for insights on how to improve your business. Customers love to feel important. There’s no better way than to get your community involved in making decisions for your company. For example, if you blog, try asking them what kinds of posts they would like to read.
Actual resources need to be allocated toward Facebook marketing. Facebook is important and marketing on it will take real effort. In order to get the most for your efforts, you’ll have to give it your all. Allocate real resources to it to get the most out of it.
Try posting professional photos on the Facebook page. These pictures need to make a great first impression. If you post pictures, use a good camera and only post pictures that are professional.
Run a contest or competition every now and then with the goal of getting more “likes” on your page. Offer a discount, or even better yet, something totally free to a random winner after your Like-goal is met. This should get you lots of new subscribers and provides an additional opportunity for your winner to check out your prize.
Never neglect the influence that event sharing on Facebook offers your business. For instance, those that enjoy trade shows can create events that will attract your target audience. People will be reminded of this event when it occurs by Facebook.
Does your business have an online store? If so, utilize Facebook’s check-in function. Your customers should be allowed to use their Facebook to update their status when they’ve checked into your place of business. This option will spread the word about your store by informing friends of your followers who are not followers themselves.
Define your target audience in detail before launching your Facebook marketing campaign. If you post irrelevant content that does not interest your key market, your sales are unlikely to increase.
It is not impossible to get Facebook to work for your business. You just have to keep in mind that you’re not going to see success in one or two days. Use this advice and be patient.