Marketers have come up with many different ideas about what a good Facebook marketing campaign should look like. You may want to try out everything you hear about, but truthfully, it may not be helpful to really get your Facebook marketing campaign going. The following paragraphs, by contrast, will outline a solid strategy that you can use to market your business on Facebook.
Consider holding online contests as a means of your Facebook marketing plan. Provide fans with coupons or even a product when they share or Like your page. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.
Try developing a group rather than a page. Groups are like little communities where your fans can interact together. You could even set up both a group and a page if you would like and if it makes sense for your business.
Use custom tabs to make your Facebook page more efficient. Tabs will give you the opportunity to organize information on your page. Deals, contests and promotions can be organized with their own tabs.
Building a fan base is the first step in marketing through Facebook. Wait on marketing your products until you have a fan base. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.
Choose your updates very carefully. If your updates don’t contain any valuable information, your subscribers will lose interest. Every piece of content you post should either be helpful, educational, or entertaining. Utilize Facebook Insights in order to determine what updates are most successful to give your audience similar content.
Facebook isn’t necessarily the best choice for all companies. It is a widely used platform, but depending on your target audience, another social media network may be a better choice. Do some homework to find out where your niche audience spends their social media time.
Get more followers by hiding content from those that aren’t fans. A casual visitor just might be willing to start following you if that’s the only way to get access to a particularly interesting part of your page. Hide only a little bit of your content because hiding too much can affect your SEO negatively.
If updates are not relevant to your business, do not share them. You might be tempted to talk about current events or share a more personal update, but keep in mind that these topics might not interest all your subscribers. Create a personal Facebook page on which to post other information.
It is of critical importance that you make some serious efforts to keep your audience informed on your Facebook page. This does not mean posting 5 times a day, but it does mean regular updates. Keep your content quality up, and give your audience information that they really want.
Encourage your clientele to write about their experiences with your company on your Facebook page. Those who have interest in what you’re offering enjoy seeing reviews from past customers. When customers post product reviews on your wall, it makes it easier for prospective customers to decide to buy.
Your posts should be varied but on topic. You should stick with your brand, but you don’t want to make each post the same. Look for various ways to craft a story. You can always ask your customers to post their thoughts and photos.
Event sharing can be very important to your bottom line on Facebook. For example, if you attend trade shows you could create an event that shows this to share with those that follow and Like your page. And Facebook will even send out a reminder!
Learn all you can about Facebook and figure out how things work on it. As you learn more about it, you are certain to better understand the features. Check out the help pages to learn all about secrets you might not otherwise learn about. It will allow you to have an advantage over your competition.
If keeping your Facebook page updated takes up too much of your time, hire someone else to do it. This will keep your page current and exciting. Posting at least once a day can really be difficult for some people. Although it will cost money for you to hire another person to do this, you may find out that this extra cost is necessary.
Don’t stray far off-topic when you post on your Facebook page. If your business sells homes, posting about the government changes in interest rates is relevant and a good choice. You will bore and aggravate your readers if you post an off-topic link for Harlem Shake parodies.
If you’re not immediately successful, don’t get discouraged about using Facebook as your marketing strategy. Marketing efforts generally take some time. You have to allow for time to create a following before your efforts will reap success.
Most people take the easy way out and just go with whatever Facebook “trends” are popular. Fortunately for you, this article actually contains great Facebook marketing advice that has nothing to do with trends. If you put what you read here into practice, you’ll notice an insane increase in conversion rates and profits.